![]() ![]() TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven. But if you think TikTok is just a fad for Generation Z, think again. The largest demographic of TikTok users is between the ages of 16 and 24. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players. TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. ![]()
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